Figuring Out Buyer Behavior No. 2
Begin with alternative evaluation.
Customers within my segment have to look through many sets of alternatives to make their pick. They have the option to engage each of our specialty experts individually typically making their final decision based on experience and word of mouth recommendations. Price typically doesn't matter for clients because with this type of work their is a flat percentage charged across the board with no negotiating.
How/where do they buy?
Customers within my segment will typically engage with my company in person because the contract is signed by both parties in the presence of a witness. There is no money exchanged at the time of the contract, the fee is paid when proceeds are received from any insurance settlements.
Post-purchase evaluation.
When clients are affected by a natural disaster there main priority is to get their home back in order so they can try to return to a normal day-to-day life. When they received their negotiated insurance settlement that allows them to do so they feel like they made the right decision to engage our firm.
Report the findings.
After completing the interviews it cemented my thought that customers only want to be treated fairly and are open to any legitimate assistance that can help them move forward with a sense of normalcy. Everyone wants to move forward as quickly as possible however sometimes they just don't know how.
Draw conclusions.
My segment typically doesn't have an in depth alternative evaluation because there are so few alternatives available. They base their purchase decision on two key factors, experience and recommendations from friends/family. Their insurance settlement received helps their post-purchase evaluation mostly end up with the thought they have made the right decision.
Customers within my segment have to look through many sets of alternatives to make their pick. They have the option to engage each of our specialty experts individually typically making their final decision based on experience and word of mouth recommendations. Price typically doesn't matter for clients because with this type of work their is a flat percentage charged across the board with no negotiating.
How/where do they buy?
Customers within my segment will typically engage with my company in person because the contract is signed by both parties in the presence of a witness. There is no money exchanged at the time of the contract, the fee is paid when proceeds are received from any insurance settlements.
Post-purchase evaluation.
When clients are affected by a natural disaster there main priority is to get their home back in order so they can try to return to a normal day-to-day life. When they received their negotiated insurance settlement that allows them to do so they feel like they made the right decision to engage our firm.
Report the findings.
After completing the interviews it cemented my thought that customers only want to be treated fairly and are open to any legitimate assistance that can help them move forward with a sense of normalcy. Everyone wants to move forward as quickly as possible however sometimes they just don't know how.
Draw conclusions.
My segment typically doesn't have an in depth alternative evaluation because there are so few alternatives available. They base their purchase decision on two key factors, experience and recommendations from friends/family. Their insurance settlement received helps their post-purchase evaluation mostly end up with the thought they have made the right decision.
Hello! It seems like your research has gained some very useful information for your business. It is very useful to know your consumers are sometimes confused or unsure of how to proceed. In terms of customer service, this could give you a significant advantage. If your company is trained in assisting its customers by explaining to them what the next step or what needs to be done is, they may appreciate it significantly and become extremely loyal customers. By providing helpful service and moving quickly, you will rapidly gain customers from other businesses who are not as effective at doing this. Great work!
ReplyDelete