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Showing posts from March, 2020

Reading Reflection No. 2

Bringing In A Second Opinion Thinking, Fast and Slow by Daniel Kahneman 1) What was the general theme or argument of the book? The general theme of the book is to discuss Kahneman's thesis, a dichotomy between 2 types of thought.  Kahneman breaks down our thinking into "System 1" that is fast and emotional and "System 2" which tends to be slower and much more logical. 2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?   The book helped enhance my opinion on a person's thought process and the reasoning behind why some questions are easily answered very quickly while others have to be thought through and require a different way of thinking . 3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve? I would put together two types of exercises for a person from the random sample to complete.  I would ask them to do something that would utiliz...

Growing Your Social Capital

Danielle Penny,  Peoples First Insurance Company 1) Danielle is the personal lines manager for Peoples First Insurance Company.  She has worked within her firm for 20 years with 30+ years of industry experience. 2) Danielle would be considered my market expert, she deals with insurance claims on a daily basis and assists her clients navigating the process. 3) Danielle is my personal insurance agent and a longtime friend.  I was able to reach out to her in our office building and as her some questions, we work in the same office building. 4) Danielle gave me her expertise on navigating the claims process in my business.  She doesn't expect anything in return because she wants to help people. 5) Danielle is an expert in the insurance industry however she cannot navigate the claim process on her own.  My hope is to receive referrals from her. Javier Ramirez, Guarding Public Adjusters. 1) Javier is a Florida licensed Public Adjuster, he has worked m...

Idea Napkin No. 2

1)  You.  I am a seasoned business professional with experience dating back to 1998.  I have experience in many industries:  Banking, Finance, and Insurance.  I experienced Hurricane Michael in 2018 and it made a profound impact on my life.  It allowed me to realize the amount of work necessary for a homeowner with a Hurricane disaster claims to be paid fairly.  This business would allow me to use my expertise and connections throughout the business community to help people.  I am a survivor as well and want to lend a hand to my fellow survivors in need. 2)  What are you offering to customers?   I would like to open Parker Claims Management to allow clients access to a full team of experts:  agents, adjusters, contractors, engineers, and attorneys.  We would work with clients to maximize their insurance claim by helping them navigate the entire process.  Our company makes use of Aristotle's Concept of Ethos, our ch...

Elevator Pitch No. 2

https://www.youtube.com/watch?v=lZOKtwGwiqg&t=8s In this Elevator Pitch I moved outside to show my neighbors home still showing the major damage Hurricane Michael cause.  My hope is that this would have a dramatic effect on the viewer. The feedback that I received was very positive but I did receive a recommendation to be a little more enthusiastic.  This is very hard to do in my case because I was so personally affected by the Hurricane myself.  My hope is through additional practice I will be able to interject some enthusiasm into my elevator pitch. Stay tuned for No. 3

Create a Customer Avatar

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My clients are normal people that have experienced something catastrophic, just an average American of any age.   They are not happy because of their situation and seem to appear that way, almost never smiling.   Most of them have families that they are taking care of, some of them are blood and some of them are adopted.   The adopted family can even be someone they took in after the event that occurred because they didn’t have anywhere else to go.   These clients are from every political party, they aren’t divided when a natural disaster occurs because it affects everyone.   After experiencing a natural disaster, Hurricane Michael, I feel like I have SO much in common with my clients.   The reason for starting my business venture is a direct result from my personal experiences and the need that was recognized.   The direct correlation is not a coincidence in this situation, it came from personal experience!

Figuring Out Buyer Behavior No. 2

Begin with alternative evaluation. Customers within my segment have to look through many sets of alternatives to make their pick.  They have the option to engage each of our specialty experts individually typically making their final decision based on experience and word of mouth recommendations.  Price typically doesn't matter for clients because with this type of work their is a flat percentage charged across the board with no negotiating. How/where do they buy?    Customers within my segment will typically engage with my company in person because the contract is signed by both parties in the presence of a witness. There is no money exchanged at the time of the contract, the fee is paid when proceeds are received from any  insurance settlements.   Post-purchase evaluation.  When clients are affected by a natural disaster there main priority is to get their home back in order so they can try to return to a normal day-to-day life.  Whe...