Forming An Opportunity Belief

Beginning point: University Academy Charter School is located within a neighborhood and there are not enough available entrances and exits.

Description of the belief: University Academy Charter School is a elementary and middle school combined located within the neighborhood of SweetBay in Panama City, Florida.  The school is located within the center of the developed neighborhood which already causes congestion.  The neighborhood was poorly planned and there are only 2 available entrances/exits causing daily chaos in reaching and leaving the school.  I believe with proper planning for the additional phases of SweetBay there could be additional entrances and exits. I am with 100% certainty that the SweetBay planning board is already working on correcting the problem.

Prototypical customer 1: A mom dropping her child off at University Academy Charter School
Q. What do you think about the access to and from University Academy?
Ans. I find it very frustrating that there are only just 2 entrances and exits causing the traffic line to back up.
Q. How do you currently handle this need?
Ans. I leave in enough time to allow for the traffic.
Q. Are you satisfied with the current solution?
Ans. No, there is no current solution.
Q. What do you think can bem?e done to solve this problem.
Ans. I think that having an additional entrance and exit can help the problem.

Prototypical customer 2: A mom that is a resident of SweetBay with children attending University Academy
Q. What do you think about the access to and from University Academy?
Ans. I think that the access is difficult for individuals that do not live in the SweetBay
Q. How do you currently handle this need?
Ans. I walk to school rather than drive
Q. Are you satisfied with the current solution?
Ans. Yes. I moved to the neighborhood to allow my kids to go to this school
Q. What do you think can be done to solve this problem.
Ans. I think the school should reduce the number of students attending.

Prototypical customer 3: A resident of SweetBay with no children attending University Academy
Q. What do you think about the access to and from University Academy?
Ans. I think that the access is difficult for individuals that do not live in the SweetBay
Q. How do you currently handle this need?
Ans. I am not bothered with a need to handle because I avoid the busy times.
Q. Are you satisfied with the current solution?
Ans. No, I think SweetBay should do more in their planning
Q. What do you think can be done to solve this problem?
Ans. I think the school should reduce the number of students attending and make additional accesses.

Reflection: Everyone has the same opinion, SweetBay had poor planning during their 1st phase of development an really needs to work on additional accesses to the neighborhood to alleviate traffic going to and from University Academy..

Summary: I still think that the original opportunity exists.

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